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Data Cleansing - Account & Contact Profile Mapping |
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- Cleaning existing data lists - company and contact validation.
- Creating new data listings.
- Building Sales and marketing databases.
- Profiling key decision makers.
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Opportunity Generation - Qualified Lead Generation |
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- Event attendance drives - for seminars, user conferences, exhibitions.
- Mailing campaign follow-up.
- Sales Opportunity Generation - In-depth probing on current business issues and operations, along with establishing a commitment to meet with a sales rep.
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Opportunity/Sales Development Rep (SDR) |
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- Advancing beyond the generation and qualification of the lead.
- Playing a key role in nurturing a prospect throughout the sales cycle.
- Ensuring a lead is not lost or closed without good reason.
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Market Research |
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- Exploratory and quantitative research to gain insight to industry trends, decision-making processes, top business issues, buyer behaviour, customer satisfaction.
- IMM also executes research beyond the subject areas mentioned that play into the larger Strategic Planning Process for their clients.
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Strategic Planning |
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- IMM will provide insight and direction on how to build and execute programmes. We will also "get in there and do it", and play the roles that the client hasn't got the resource to fill.
- IMM works with their client and other marketing & sales 3rd parties that the client has built relationships with to ensure the ultimate goal - revenue growth and increased market recognition.
- Providing insight on messaging to different audiences and how results can be achieved quickly.
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Event Management |
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- Stage 1 - Assist in event strategy - Design & Coordination
- Stage 2 - Event management execution phase
- Stage 3 - On-site sales and support during the event
- Stage 4 - Post-event follow up
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Sales & Marketing Training |
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- Initially our clients execute direct marketing programmes, this is where they see immediate value in our services.
- From that point - some clients look towards developing skills to run similar programmes in-house. This is where IMM provides hands-on training for the client. Some of the main training areas are:
- Sales Process Development
- Selling Techniques
- Negotiating Skills
- Knowing your prospect - and how to talk to them
- Marketing Planning
- Designing Marketing Campaigns
- How to Execute Marketing Campaigns
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